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Artificial Intelligence in Digital Marketing
Artificial Intelligence in Digital Marketing
Curriculum
8 Sections
38 Lessons
4 Weeks
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Module 01
7
1.0
INTRODUCTION
1.1
TRENDS IN DIGITAL MARKETING
1.2
VOICE SEARCH AND VIRTUAL ASSISTANTS
1.3
THE RISE OF VOICE SEARCH AND ITS IMPACT ON SEO
1.4
OPTIMIZING CONTENT FOR VOICE SEARCH AND VIRTUAL ASSISTANTS
1.5
VOICE-ACTIVATED DEVICES AND THEIR ROLE IN DIGITAL MARKETING
1.6
DEVELOPING VOICE-BASED MARKETING STRATEGIES
Module 02
5
2.0
ARTIFICIAL INTELLIGENCE (AI) AND MACHINE LEARNING (ML)
2.1
APPLICATIONS OF AI AND ML IN DIGITAL MARKETING
2.2
PERSONALIZATION AND PREDICTIVE ANALYTICS USING AI
2.3
CHATBOTS AND VIRTUAL ASSISTANTS FOR CUSTOMER ENGAGEMENT
2.4
AUTOMATION AND OPTIMIZATION OF MARKETING CAMPAIGNS WITH AI
Module 03
4
3.0
AUGMENTED REALITY (AR) AND VIRTUAL REALITY (VR)
3.1
ENHANCING CUSTOMER EXPERIENCES THROUGH AR AND VR
3.2
INTERACTIVE PRODUCT VISUALIZATION AND VIRTUAL TRY-ON EXPERIENCES
3.3
AR AND VR FOR IMMERSIVE STORYTELLING AND BRAND ENGAGEMENT
Module 04
5
4.0
INFLUENCER MARKETING EVOLUTION
4.1
SHIFTING LANDSCAPE OF INFLUENCER MARKETING
4.2
MICRO-INFLUENCERS AND NANO-INFLUENCERS AS EFFECTIVE MARKETING CHANNELS
4.3
AUTHENTICITY AND TRANSPARENCY IN INFLUENCER PARTNERSHIPS
4.4
LONG-TERM INFLUENCER COLLABORATIONS AND AMBASSADOR PROGRAMS
Module 05
5
5.0
PRIVACY AND DATA PROTECTION
5.1
CHANGING REGULATIONS AND CONSUMER EXPECTATIONS FOR DATA PRIVACY IN NIGERIA
5.2
IMPACT OF GDPR, CCPA, AND OTHER PRIVACY LAWS ON DIGITAL MARKETING
5.3
ETHICAL DATA COLLECTION AND TRANSPARENT DATA PRACTICES
5.4
BUILDING TRUST THROUGH RESPONSIBLE DATA HANDLING AND SECURITY MEASURES
Module 06
5
6.0
VIDEO MARKETING DOMINANCE
6.1
GROWTH OF VIDEO CONTENT CONSUMPTION AND ITS IMPACT ON MARKETING
6.2
LIVE VIDEO STREAMING AND REAL-TIME ENGAGEMENT WITH AUDIENCES
6.3
SHORT-FORM VIDEO PLATFORMS (E.G., TIKTOK) AND THEIR MARKETING POTENTIAL
6.4
VIDEO STORYTELLING AND BRAND STORYTELLING STRATEGIES
Module 07
5
7.0
OMNI-CHANNEL MARKETING INTEGRATION
7.1
SEAMLESS CUSTOMER EXPERIENCES ACROSS MULTIPLE CHANNELS
7.2
INTEGRATION OF ONLINE AND OFFLINE MARKETING EFFORTS
7.3
PERSONALIZED AND CONSISTENT MESSAGING ACROSS CHANNELS
7.4
ATTRIBUTION AND MEASUREMENT OF OMNI-CHANNEL MARKETING CAMPAIGNS
ASSESSMENT
3
8.0
Hands-On Exercise
8.1
Case Studies
8.2
Quiz
10 Minutes
20 Questions
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