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Content Marketing
Content Marketing
Curriculum
7 Sections
30 Lessons
4 Weeks
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Module 1
5
1.1
INTRODUCTION
1.2
UNDERSTANDING THE ROLE OF CONTENT MARKETING IN THE CUSTOMER JOURNEY
1.3
BENEFITS OF CONTENT MARKETING FOR BRAND AWARENESS AND ENGAGEMENT
1.4
BUILDING TRUST AND CREDIBILITY THROUGH VALUABLE CONTENT
1.5
INTEGRATION OF CONTENT MARKETING WITH OTHER DIGITAL MARKETING CHANNELS
MODULE 02
4
2.1
DEFINING CONTENT MARKETING GOALS AND OBJECTIVES
2.2
CONDUCTING AUDIENCE RESEARCH AND IDENTIFYING TARGET PERSONAS
2.3
DEVELOPING A CONTENT STRATEGY AND EDITORIAL CALENDAR
2.4
ALIGNING CONTENT WITH THE BUYER’S JOURNEY STAGES
Module 03
7
3.1
BLOG POSTS AND ARTICLES IDEAS
3.2
BLOG POSTS AND ARTICLES SAMPLE
3.3
INFOGRAPHICS AND VISUAL CONTENT
3.4
VIDEOS AND MULTIMEDIA CONTENT
3.5
POPULAR WEB APPLICATIONS FOR VIDEO CREATION
3.6
EBOOKS AND WHITEPAPERS
3.7
CASE STUDIES AND CUSTOMER TESTIMONIALS
Module 04
4
4.1
WRITING COMPELLING AND ENGAGING CONTENT
4.2
OPTIMIZING CONTENT FOR SEARCH ENGINES (SEO)
4.3
CONTENT FORMATTING AND STRUCTURING
4.4
CONTENT PROMOTION THROUGH SOCIAL MEDIA AND EMAIL MARKETING
Module 05
4
5.1
CONDUCTING KEYWORD RESEARCH
5.2
ON-PAGE SEO TECHNIQUES
5.3
INTERNAL AND EXTERNAL LINKING STRATEGIES
5.4
AMPLIFYING CONTENT REACH THROUGH SOCIAL MEDIA SHARING AND INFLUENCER OUTREACH
Module 06
4
6.1
KEY PERFORMANCE INDICATORS (KPI) FOR CONTENT MARKETING
6.2
ANALYTICS TOOLS FOR CONTENT PERFORMANCE TRACKING
6.3
ANALYZING CONTENT ENGAGEMENT METRICS
6.4
ITERATIVE IMPROVEMENTS BASED ON DATA-DRIVEN INSIGHTS
ASSESSMENT
3
7.1
Hands-On Exercise
7.2
Case Studies
7.3
Quiz
15 Minutes
30 Questions
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