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Digital Analytics & Reporting
Digital Analytics & Reporting
Curriculum
7 Sections
28 Lessons
4 Weeks
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MODULE 01 INTRODUCTION TO DIGITAL ANALYTICS
5
1.0
INTRODUCTION
1.1
UNDERSTANDING DIGITAL ANALYTICS
1.2
KEY METRICS AND MEASUREMENTS IN DIGITAL ANALYTICS
1.3
ROLE OF DIGITAL ANALYTICS IN DATA-DRIVEN DECISION-MAKING
1.4
COMMON DIGITAL ANALYTICS TOOLS AND PLATFORMS
MODULE 02 IMPLEMENTING ANALYTICS TRACKING
4
2.0
SETTING UP ANALYTICS TRACKING CODES (GOOGLE ANALYTICS, ETC.)
2.1
UNDERSTANDING DIFFERENT TYPES OF TRACKING
2.2
TAG MANAGEMENT SYSTEMS AND THEIR BENEFITS
2.3
ENSURING DATA ACCURACY AND DATA PRIVACY CONSIDERATIONS
MODULE 03 KEY PERFORMANCE INDICATORS (KPIS) IN DIGITAL MARKETING
4
3.0
IDENTIFYING RELEVANT KPIS FOR DIFFERENT DIGITAL MARKETING CHANNELS
3.1
SETTING SMART GOALS AND OBJECTIVES
3.2
ALIGNING KPIS WITH BUSINESS OBJECTIVES
3.3
TRACKING AND MEASURING KPIS IN ANALYTICS PLATFORMS
MODULE 04 ANALYZING WEBSITE TRAFFIC AND USER BEHAVIOR
4
4.0
UNDERSTANDING WEBSITE TRAFFIC SOURCES (ORGANIC, DIRECT, REFERRAL, SOCIAL, ETC.)
4.1
ANALYZING USER BEHAVIOR THROUGH SESSION DURATION, BOUNCE RATE, AND EXIT PAGES
4.2
USER FLOW ANALYSIS AND CONVERSION FUNNELS
4.3
HEATMAPS AND USER RECORDINGS FOR IN-DEPTH ANALYSIS
MODULE 05 TRACKING AND ATTRIBUTION MODELING
5
5.0
CONVERSION TRACKING AND ATTRIBUTION MODELING
5.1
SETTING UP CONVERSION TRACKING IN ANALYTICS PLATFORMS
5.2
DEFINING CONVERSION GOALS AND VALUE TRACKING
5.3
ATTRIBUTION MODELS AND UNDERSTANDING THE IMPACT OF DIFFERENT CHANNELS
5.4
MULTI-CHANNEL ATTRIBUTION AND CROSS-DEVICE TRACKING
MODULE 06: REPORTING AND DATA VISUALIZATION
4
6.0
CREATING CUSTOMIZED REPORTS AND DASHBOARDS
6.1
VISUALIZING DATA FOR EASIER INTERPRETATION (CHARTS, GRAPHS, ETC.)
6.2
AUTOMATED REPORTING AND SCHEDULED DELIVERY
6.3
PRESENTING DATA AND INSIGHTS EFFECTIVELY TO STAKEHOLDERS
ASSESSMENT
3
7.0
Hands-On Exercise
7.1
Case Studies
7.2
Quiz
15 Minutes
30 Questions
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