Unlock the power of online marketing with our Digital Marketing Fundamentals course!
Perfect for beginners and those looking to refine their skills, this course covers essential techniques to boost your online presence, engage with your audience, and drive results. From SEO and social media to email marketing and content strategy, you’ll gain practical knowledge and hands-on experience to effectively market your brand in the digital world.
Enroll now and start your journey towards becoming a digital marketing expert!
Enrollment Requirements:
- Basic computer skills – you should be comfortable using a computer and browsing the internet.
- A reliable internet connection – ensure you have stable access to complete the online course.
- Eagerness to learn – bring your enthusiasm and willingness to explore the dynamic field of digital marketing.
Curriculum
- 6 Sections
- 31 Lessons
- 8 Weeks
Expand all sectionsCollapse all sections
- Module 017
- 1.0INTRODUCTION
- 1.1DEFINITION AND IMPORTANCE OF DIGITAL MARKETING
- 1.2DEFINITION OF DIGITAL MARKETING AND ITS SCOPE
- 1.3KEY DIFFERENCES BETWEEN TRADITIONAL MARKETING AND DIGITAL MARKETING
- 1.4IMPORTANCE OF DIGITAL MARKETING IN TODAY’S BUSINESS LANDSCAPE
- 1.5ROLE OF DIGITAL MARKETING IN REACHING AND ENGAGING TARGET AUDIENCES
- 1.6CORE COMPETENCIES OF A DIGITAL MARKETER
- Module 024
- Module 035
- Module 049
- 4.0SEARCH ENGINE MARKETING (SEM) AND SEARCH ENGINE OPTIMIZATION (SEO)
- 4.1SOCIAL MEDIA MARKETING (SMM) AND SOCIAL MEDIA ADVERTISING
- 4.2CONTENT MARKETING AND INBOUND MARKETING
- 4.3EMAIL MARKETING AND MARKETING AUTOMATION
- 4.4MOBILE MARKETING AND APP ADVERTISING
- 4.5DISPLAY ADVERTISING AND PROGRAMMATIC ADVERTISING
- 4.6INFLUENCER MARKETING AND AFFILIATE MARKETING
- 4.7VIDEO MARKETING AND YOUTUBE ADVERTISING
- 4.8ONLINE REPUTATION MANAGEMENT AND REVIEW PLATFORMS
- Module 054
- ASSESSMENT3
