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Digital Marketing Fundamental
Digital Marketing Fundamental
Curriculum
6 Sections
31 Lessons
8 Weeks
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Module 01
7
1.0
INTRODUCTION
1.1
DEFINITION AND IMPORTANCE OF DIGITAL MARKETING
1.2
DEFINITION OF DIGITAL MARKETING AND ITS SCOPE
1.3
KEY DIFFERENCES BETWEEN TRADITIONAL MARKETING AND DIGITAL MARKETING
1.4
IMPORTANCE OF DIGITAL MARKETING IN TODAY’S BUSINESS LANDSCAPE
1.5
ROLE OF DIGITAL MARKETING IN REACHING AND ENGAGING TARGET AUDIENCES
1.6
CORE COMPETENCIES OF A DIGITAL MARKETER
Module 02
4
2.0
HISTORICAL OVERVIEW OF DIGITAL MARKETING
2.1
MAJOR MILESTONES AND TECHNOLOGICAL ADVANCEMENTS
2.2
SHIFT FROM TRADITIONAL TO DIGITAL MARKETING STRATEGIES
2.3
IMPACT OF THE INTERNET AND MOBILE DEVICES ON MARKETING PRACTICES
Module 03
5
3.0
BENEFITS AND ADVANTAGES OF DIGITAL MARKETING
3.1
COST-EFFECTIVENESS AND HIGHER ROI COMPARED TO TRADITIONAL MARKETING
3.2
TARGETED MARKETING AND AUDIENCE SEGMENTATION CAPABILITIES
3.3
REAL-TIME TRACKING AND DATA-DRIVEN DECISION-MAKING
3.4
PERSONALIZATION AND CUSTOMIZATION OF MARKETING MESSAGES
Module 04
9
4.0
SEARCH ENGINE MARKETING (SEM) AND SEARCH ENGINE OPTIMIZATION (SEO)
4.1
SOCIAL MEDIA MARKETING (SMM) AND SOCIAL MEDIA ADVERTISING
4.2
CONTENT MARKETING AND INBOUND MARKETING
4.3
EMAIL MARKETING AND MARKETING AUTOMATION
4.4
MOBILE MARKETING AND APP ADVERTISING
4.5
DISPLAY ADVERTISING AND PROGRAMMATIC ADVERTISING
4.6
INFLUENCER MARKETING AND AFFILIATE MARKETING
4.7
VIDEO MARKETING AND YOUTUBE ADVERTISING
4.8
ONLINE REPUTATION MANAGEMENT AND REVIEW PLATFORMS
Module 05
4
5.0
UNDERSTANDING THE BUYER’S JOURNEY AND ITS DIGITAL TOUCHPOINTS
5.1
ALIGNING DIGITAL MARKETING STRATEGIES WITH EACH STAGE
5.2
CREATING ENGAGING CONTENT FOR DIFFERENT STAGES OF THE BUYER’S JOURNEY
5.3
IMPORTANCE OF NURTURING LEADS AND CUSTOMER RETENTION IN DIGITAL MARKETING
ASSESSMENT
3
6.0
Hands-On Exercise
6.1
Case Studies
6.2
Quiz
15 Minutes
30 Questions
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