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Curriculum
10 Sections
54 Lessons
8 Weeks
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Module 03
5
1.1
WRITING COMPELLING EMAIL COPY
1.2
CRAFTING ATTENTION-GRABBING SUBJECT LINES
1.3
WRITING ENGAGING EMAIL CONTENT AND CTAS
1.4
A/B TESTING EMAIL COPY AND DESIGN ELEMENTS
1.5
EMAIL COPYWRITING BEST PRACTICES
Module 04
4
1.1
DESIGN PRINCIPLES FOR EMAIL TEMPLATES
1.2
MOBILE-FRIENDLY AND RESPONSIVE EMAIL DESIGN
1.3
USING VISUAL ELEMENTS IN EMAILS
1.4
OPTIMIZING EMAIL TEMPLATES FOR DELIVERABILITY
Module 01
5
2.1
INTRODUCTION
2.2
IMPORTANCE OF AN EMAIL LIST IN DIGITAL MARKETING
2.3
STRATEGIES FOR BUILDING AN EMAIL LIST
2.4
PERMISSION-BASED MARKETING AND LEGAL CONSIDERATIONS (CAN-SPAM ACT, GDPR)
2.5
MANAGING SUBSCRIBER PREFERENCES AND SEGMENTATION
Module 02
4
3.1
SETTING EMAIL MARKETING GOALS AND OBJECTIVES
3.2
CREATING AN EMAIL CAMPAIGN STRATEGY AND TIMELINE
3.3
SEGMENTATION TECHNIQUES
3.4
PERSONALIZATION AND DYNAMIC CONTENT IN EMAIL CAMPAIGNS
Module 05
4
4.1
EMAIL AUTOMATION AND PERSONALIZATION
4.2
CREATING AUTOMATED EMAIL WORKFLOWS
4.3
PERSONALIZATION TECHNIQUES FOR EMAIL CAMPAIGNS
4.4
TRIGGERED EMAILS AND BEHAVIORAL-BASED AUTOMATION
Module 06
5
5.1
EMAIL MARKETING METRICS AND KPIS
5.2
EMAIL ANALYTICS TOOLS AND TRACKING
5.3
A/B TESTING AND OPTIMIZING EMAIL CAMPAIGNS
5.4
EMAIL CAMPAIGN PERFORMANCE REPORTING AND ANALYSIS
5.5
EMAIL MARKETING WEB APPLICATIONS
Module 07
9
6.1
MAILCHIMP ESSENTIALS
6.2
SETTING UP A MAILCHIMP ACCOUNT AND NAVIGATING THE INTERFACE
6.3
USING MAILCHIMP’S INTUITIVE EMAIL EDITOR TO CREATE VISUALLY APPEALING EMAILS
6.4
BUILDING TARGETED SUBSCRIBER LISTS IN MAILCHIMP
6.5
CREATING SIGNUP FORMS AND OPTIMIZING THEIR PLACEMENT IN MAILCHIMP
6.6
IMPORTING AND MANAGING CONTACTS IN MAILCHIMP
6.7
AUTOMATING EMAIL CAMPAIGNS IN MAILCHIMP
6.8
SETTING UP AUTOMATED WORKFLOWS IN MAILCHIMP (E.G., WELCOME EMAILS, ABANDONED CART EMAILS)
6.9
IMPLEMENTING PERSONALIZATION AND TRIGGERS IN AUTOMATED CAMPAIGNS
Module 08
12
7.1
INTRODUCTION TO HUBSPOT AND ITS ROLE IN INBOUND MARKETING
7.2
NAVIGATING THE HUBSPOT PLATFORM
7.3
HUBSPOT ACCOUNT AND KEY FEATURES
7.4
CUSTOMIZING SETTINGS AND USER PREFERENCES
7.5
CREATING BLOG POSTS, AND LANDING PAGES IN HUBSPOT
7.6
IMPLEMENTING LEAD GENERATION STRATEGIES USING HUBSPOT’S FORMS AND LEAD FLOWS
7.7
DESIGNING COMPELLING CALLS-TO-ACTION (CTAS) AND OPTIMIZING THEIR PLACEMENT
7.8
CREATING HIGH-CONVERTING LANDING PAGES AND MANAGING FORM SUBMISSIONS
7.9
EMAIL MARKETING AND AUTOMATION WITH HUBSPOT
7.10
SALES ENABLEMENT WITH HUBSPOT CRM
7.11
MANAGING CONTACTS, DEALS, AND PIPELINES IN HUBSPOT CRM
7.12
LEVERAGING HUBSPOT CRM FOR SALES PROSPECTING AND OUTREACH
Module 09
4
8.1
INBOUND MARKETING
8.2
PRINCIPLES AND BENEFITS OF INBOUND MARKETING
8.3
EXPLORING THE INBOUND METHODOLOGY AND ITS IMPACT ON CUSTOMER ACQUISITION
8.4
DEVELOPING A CONTENT STRATEGY ALIGNED WITH INBOUND MARKETING GOALS
ASSESSMENT
3
9.1
Hands-On Exercise
9.2
Case Studies
9.3
Quiz
15 Minutes
30 Questions
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