Unlock the power of effective marketing and branding with our comprehensive online course!
Whether you’re a budding entrepreneur or a seasoned professional, this course will equip you with the latest strategies and tools to build a strong brand, attract your ideal customers, and boost your business growth. Through practical lessons and expert insights, you’ll master the art of creating compelling brand stories and implementing marketing campaigns that drive results.
Don’t miss out on the opportunity to elevate your brand and stand out in a competitive market!
Enrollment Requirements:
- Basic understanding of digital marketing concepts.
- Access to a mobile phone with a stable internet connection.
- Commitment to dedicate time for course activities and assignments.
Curriculum
- 11 Sections
- 76 Lessons
- 8 Weeks
Expand all sectionsCollapse all sections
- Module 1: Introduction to Marketing9
- 1.0Background to Marketing
- 1.1Definition and Scope of Marketing
- 1.2Evolution of Marketing Concepts
- 1.3Marketing Mix (4Ps) Background
- 1.4Product, Price, Place, Promotion
- 1.5Importance of aligning the elements
- 1.6Background to Consumer Behavior
- 1.7Understanding Customer Needs and Wants
- 1.8Psychological Factors Influencing Buying Decisions
- Module 2: Digital Marketing Fundamentals8
- 2.0Overview of Digital Marketing
- 2.1Channels: SEO, SEM, Social Media, Email Marketing
- 2.2Importance of a Digital Presence
- 2.3Social Media Marketing
- 2.4Social Platform Overview (Facebook, Instagram, Twitter, LinkedIn)
- 2.5Creating Effective Social Media Strategies
- 2.6Search Engine Optimization (SEO)
- 2.8Optimizing Content for Search Engines
- Module 3: Branding Basics9
- Module 4: Marketing Research and Analytics6
- Module 5: Marketing Strategies I9
- 5.0Developing Marketing Strategies
- 5.1Identifying Target Markets
- 5.2Positioning and Differentiation Strategies
- 5.3Background to Competitive Analysis
- 5.4Analyzing Competitors
- 5.5SWOT Analysis for Strategy Formulation
- 5.6Pricing and Distribution Strategies
- 5.7Setting Pricing Strategies
- 5.8Developing Effective Distribution Channels
- Module 6: Marketing Strategies II6
- Module 7: Marketing Plan Drafting9
- 7.0Introduction to Marketing Planning
- 7.1Importance of a Marketing Plan
- 7.2Components of a Marketing Plan
- 7.3Setting Goals and Objectives
- 7.4Defining Measurable Goals
- 7.5Establishing SMART Objectives
- 7.6Implementation and Control
- 7.7Executing the Marketing Plan
- 7.8Monitoring and Adjusting Strategies as Needed
- Module 8: Integrated Marketing Communication (IMC)6
- Module 9: Brand Management in the Digital Age6
- Module 10: Emerging Trends in Marketing6
- Assessment3
