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Marketing & Branding
Marketing & Branding
Curriculum
11 Sections
76 Lessons
8 Weeks
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Module 1: Introduction to Marketing
9
1.0
Background to Marketing
1.1
Definition and Scope of Marketing
1.2
Evolution of Marketing Concepts
1.3
Marketing Mix (4Ps) Background
1.4
Product, Price, Place, Promotion
1.5
Importance of aligning the elements
1.6
Background to Consumer Behavior
1.7
Understanding Customer Needs and Wants
1.8
Psychological Factors Influencing Buying Decisions
Module 2: Digital Marketing Fundamentals
8
2.0
Overview of Digital Marketing
2.1
Channels: SEO, SEM, Social Media, Email Marketing
2.2
Importance of a Digital Presence
2.3
Social Media Marketing
2.4
Social Platform Overview (Facebook, Instagram, Twitter, LinkedIn)
2.5
Creating Effective Social Media Strategies
2.6
Search Engine Optimization (SEO)
2.8
Optimizing Content for Search Engines
Module 3: Branding Basics
9
3.0
Introduction to Branding
3.1
Definition and Importance
3.2
Building Brand Equity
3.3
Brand Strategy
3.4
Developing a Brand Identity
3.5
Positioning in the Market
3.6
Brand Communication
3.7
Creating a Consistent Brand Message
3.8
Importance of Storytelling in Branding
Module 4: Marketing Research and Analytics
6
4.0
Introduction to Marketing Research
4.1
Types of Research (Qualitative and Quantitative)
4.2
Importance of Market Analysis
4.3
Analytics in Marketing
4.4
Understanding key Performance Indicators (KPIs)
4.5
Using Data for Decision-Making
Module 5: Marketing Strategies I
9
5.0
Developing Marketing Strategies
5.1
Identifying Target Markets
5.2
Positioning and Differentiation Strategies
5.3
Background to Competitive Analysis
5.4
Analyzing Competitors
5.5
SWOT Analysis for Strategy Formulation
5.6
Pricing and Distribution Strategies
5.7
Setting Pricing Strategies
5.8
Developing Effective Distribution Channels
Module 6: Marketing Strategies II
6
6.0
Content Marketing
6.1
Creating Valuable and Relevant Content
6.2
Utilizing Content for Brand Building
6.3
Relationship Marketing
6.4
Building and Maintaining Customer Relationships
6.5
Loyalty Programs and Customer Retention Strategies
Module 7: Marketing Plan Drafting
9
7.0
Introduction to Marketing Planning
7.1
Importance of a Marketing Plan
7.2
Components of a Marketing Plan
7.3
Setting Goals and Objectives
7.4
Defining Measurable Goals
7.5
Establishing SMART Objectives
7.6
Implementation and Control
7.7
Executing the Marketing Plan
7.8
Monitoring and Adjusting Strategies as Needed
Module 8: Integrated Marketing Communication (IMC)
6
8.0
Overview of IMC
8.1
Coordinating Promotional Efforts
8.2
Creating a Unified Brand Message
8.3
Advertising and Public Relations
8.4
Crafting Effective Advertisements
8.5
Managing Public Relations for Brand Image
Module 9: Brand Management in the Digital Age
6
9.0
Online Reputation Management
9.1
Monitoring and Managing Online Brand Reputation
9.2
Dealing with Online Crises
9.3
Influencer Marketing
9.4
Leveraging Influencers for Brand Promotion
9.5
Building Partnerships
Module 10: Emerging Trends in Marketing
6
10.0
Artificial Intelligence in Marketing
10.1
Role of AI in Personalized Marketing
10.2
Chatbots, Predictive Analytics, and more
10.3
Sustainability in Marketing
10.4
Importance of Sustainable Practices
10.5
Green Marketing Strategies
Assessment
3
11.0
Hands-On Exercise
11.1
Case Studies
11.2
Final Quiz
15 Minutes
30 Questions
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