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Mobile Marketing
Mobile Marketing
Curriculum
7 Sections
33 Lessons
4 Weeks
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MODULE 02
5
0.0
MOBILE WEBSITE OPTIMIZATION
0.1
RESPONSIVE DESIGN AND MOBILE-FRIENDLY WEBSITE PRINCIPLES
0.2
MOBILE USER EXPERIENCE (UX) AND USER INTERFACE (UI) CONSIDERATIONS
0.3
MOBILE SITE SPEED OPTIMIZATION
0.4
MOBILE SEO BEST PRACTICES
Module 01
6
1.0
INTRODUCTION
1.1
DEFINITION & SCOPE
1.2
MOBILE MARKETING LANDSCAPE
1.3
IMPORTANCE OF MOBILE MARKETING IN THE DIGITAL LANDSCAPE
1.4
MOBILE USAGE STATISTICS AND TRENDS
1.5
MOBILE MARKETING CHANNELS AND STRATEGIES
Module 03
5
2.0
Mobile Advertising
2.1
MOBILE ADVERTISING PLATFORMS (GOOGLE ADS, FACEBOOK ADS, ETC.)
2.2
MOBILE AD FORMATS (BANNER ADS, INTERSTITIAL ADS, NATIVE ADS, ETC.)
2.3
MOBILE AD TARGETING OPTIONS
2.4
MOBILE AD CREATIVE AND DESIGN BEST PRACTICES
Module 04
5
3.0
Mobile App Marketing
3.1
APP STORE OPTIMIZATION (ASO) TECHNIQUES
3.2
APP USER ACQUISITION STRATEGIES
3.3
IN-APP ADVERTISING AND MONETIZATION
3.4
APP ANALYTICS AND USER RETENTION STRATEGIES
Module 05
5
4.0
SMS and MMS Marketing
4.1
BENEFITS AND REGULATIONS OF SMS AND MMS MARKETING
4.2
BUILDING SMS SUBSCRIBER LISTS AND OPT-IN PROCESSES
4.3
CRAFTING EFFECTIVE SMS AND MMS CAMPAIGNS
4.4
SMS AND MMS AUTOMATION TOOLS AND BEST PRACTICES
Module 06
5
5.0
LOCATION-BASED MARKETING
5.1
UNDERSTANDING LOCATION-BASED MARKETING TECHNOLOGIES
5.2
LOCATION-BASED TARGETING AND PERSONALIZED MESSAGING
5.3
PROXIMITY MARKETING AND LOCATION-TRIGGERED CAMPAIGNS
5.4
LOCATION-BASED ANALYTICS AND MEASUREMENT
ASSESSMENT
3
6.0
Hands-On Exercise
6.1
Case Studies
6.2
Quiz
15 Minutes
30 Questions
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