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Social Media Marketing
Social Media Marketing
Curriculum
10 Sections
56 Lessons
8 Weeks
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Module 01
2
1.1
INTRODUCTION
1.2
OVERVIEW OF MAJOR SOCIAL MEDIA PLATFORMS
Module 02
5
2.1
DEFINING SOCIAL MEDIA MARKETING GOALS AND OBJECTIVES
2.2
IDENTIFYING TARGET AUDIENCE AND CREATING BUYER PERSONAS
2.3
SELECTING THE RIGHT SOCIAL MEDIA PLATFORMS FOR THE TARGET AUDIENCE
2.4
DEVELOPING A CONTENT STRATEGY AND EDITORIAL CALENDAR
2.5
EXAMPLE OF A CONTENT STRATEGY AND EDITORIAL CALENDAR
Module 03
4
3.1
TYPES OF CONTENT FOR SOCIAL MEDIA
3.2
CRAFTING COMPELLING AND SHAREABLE CONTENT
3.3
VISUAL DESIGN PRINCIPLES FOR SOCIAL MEDIA CONTENT
3.4
USER-GENERATED CONTENT AND COMMUNITY ENGAGEMENT
Module 04
4
4.1
SOCIAL MEDIA ADVERTISING AND TARGETING
4.2
SETTING UP SOCIAL MEDIA AD CAMPAIGNS
4.3
TARGETING OPTIONS
4.4
AD FORMATS AND CREATIVE BEST PRACTICES
Module 05
4
5.1
INFLUENCER MARKETING AND PARTNERSHIPS
5.2
IDENTIFYING AND ENGAGING WITH INFLUENCERS IN THE INDUSTRY
5.3
COLLABORATING WITH INFLUENCERS FOR SPONSORED CONTENT
5.4
MEASURING THE EFFECTIVENESS OF INFLUENCER CAMPAIGNS
Module 06
5
6.1
OVERVIEW OF SOCIAL MEDIA ANALYTICS TOOLS
6.2
KEY SOCIAL MEDIA METRICS TO TRACK
6.3
ANALYZING SOCIAL MEDIA DATA AND DERIVING INSIGHTS
6.4
CREATING SOCIAL MEDIA REPORTS AND MEASURING CAMPAIGN PERFORMANCE
6.5
EXAMPLE OF A SOCIAL MEDIA REPORTS AND CAMPAIGN PERFORMANCE MEASURING
Module 07
10
7.1
FACEBOOK MARKETING
7.2
OVERVIEW OF FACEBOOK’S USER BASE AND DEMOGRAPHICS
7.3
SETTING UP A PROFESSIONAL FACEBOOK BUSINESS PAGE
7.4
OPTIMIZING PAGE SETTINGS, INCLUDING PROFILE PICTURE, COVER PHOTO, AND BUSINESS INFORMATION
7.5
INTRODUCTION TO FACEBOOK ADS MANAGER AND ITS FEATURES
7.6
SETTING UP FACEBOOK AD CAMPAIGNS AND AD OBJECTIVES
7.7
TARGETING SPECIFIC AUDIENCES BASED ON DEMOGRAPHICS, INTERESTS, AND BEHAVIORS
7.8
MONITORING AND ANALYZING AD PERFORMANCE METRICS SUCH AS REACH, ENGAGEMENT, AND CONVERSIONS
7.9
CREATING AND MANAGING A FACEBOOK GROUP FOR YOUR BRAND OR NICHE
7.10
LEVERAGING FACEBOOK GROUPS FOR CUSTOMER SUPPORT, FEEDBACK, AND RELATIONSHIP-BUILDING
Module 08
11
8.1
LINKEDIN MARKETING
8.2
BENEFITS OF LINKEDIN MARKETING FOR BUSINESSES
8.3
OPTIMIZING YOUR LINKEDIN PROFILE
8.4
TARGET AUDIENCE AND INDUSTRY PROFESSIONALS
8.5
THE VALUE OF LINKEDIN GROUPS
8.6
CREATING ENGAGING LINKEDIN CONTENT
8.7
DIFFERENT CONTENT FORMATS ON LINKEDIN
8.8
LINKEDIN HEADLINES AND DESCRIPTIONS
8.9
LINKEDIN COMPANY PAGE CREATION & OPTIMIZATION
8.10
LINKEDIN ADVERTISING OPTIONS
8.11
SETTING UP TARGETED AD CAMPAIGNS ON LINKEDIN
Module 09
9
9.1
TWITTER MARKETING
9.2
OVERVIEW OF THE TWITTER PLATFORM AND ITS FEATURES
9.3
STRATEGY SETTING UP AND OPTIMIZING TWITTER PROFILE
9.4
LINKING TO YOUR WEBSITE OR OTHER RELEVANT ONLINE PLATFORMS
9.5
STRATEGIES & STEPS FOR BUILDING A TARGETED TWITTER FOLLOWING
9.6
LEVERAGING HASHTAGS AND TWITTER LISTS TO EXPAND YOUR REACH
9.7
STRATEGIES FOR CREATING ENGAGING TWEETS
9.8
UNDERSTANDING TWITTER ADS AND CAMPAIGNS AND THEIR TYPES
9.9
SETTING UP AND MANAGING TWITTER AD CAMPAIGNS
ASSESSMENT
3
10.1
Hands-On Exercise
10.2
Case Studies
10.3
Quiz
15 Minutes
30 Questions
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