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Website Optimisation & Marketing
Website Optimisation & Marketing
Curriculum
14 Sections
60 Lessons
8 Weeks
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Module 01
4
1.1
INTRODUCTION
1.2
UNDERSTANDING THE PURPOSE AND GOALS OF A WEBSITE
1.3
DOMAIN REGISTRATION AND HOSTING OPTIONS
1.4
CONTENT MANAGEMENT SYSTEMS (CMS) AND WEBSITE BUILDERS
Module 02
5
2.0
USER-FRIENDLY AND INTUITIVE NAVIGATION
2.1
RESPONSIVE DESIGN FOR MOBILE DEVICES
2.2
CLEAR AND COMPELLING CALLS-TO-ACTION (CTAS)
2.3
CONSISTENT BRANDING AND VISUAL AESTHETICS
2.4
WEBSITE LOADING SPEED OPTIMIZATION
Module 03
6
3.0
INTRODUCTION
3.1
UNDERSTANDING USER BEHAVIOR AND EXPECTATIONS
3.2
CONDUCTING USER RESEARCH AND CREATING USER PERSONAS
3.3
WIREFRAMING AND PROTOTYPING FOR OPTIMAL USER EXPERIENCE
3.4
VISUAL DESIGN PRINCIPLES AND BEST PRACTICES
3.5
USABILITY TESTING AND ITERATIVE DESIGN IMPROVEMENTS
Module 04
5
4.0
IMPORTANCE OF SEO IN WEBSITE VISIBILITY AND ORGANIC TRAFFIC
4.1
KEYWORD RESEARCH AND ANALYSIS
4.2
ON-PAGE OPTIMIZATION
4.3
OFF-PAGE OPTIMIZATION
4.4
TECHNICAL SEO
Module 05
6
5.0
INTRODUCTION
5.1
MOBILE USAGE STATISTICS AND TRENDS
5.2
IMPORTANCE OF MOBILE OPTIMIZATION FOR USER EXPERIENCE AND SEO
5.3
RESPONSIVE DESIGN PRINCIPLES AND IMPLEMENTATION
5.4
MOBILE-SPECIFIC FEATURES AND CONSIDERATIONS
5.5
MOBILE TESTING AND OPTIMIZATION TOOLS
Module 06
4
6.0
INTRODUCTION
6.1
SETTING UP A GOOGLE ANALYTICS ACCOUNT AND PROPERTY
6.2
NAVIGATING THE GOOGLE ANALYTICS INTERFACE
6.3
UNDERSTANDING GOOGLE ANALYTICS METRICS
Module 07
4
7.0
IMPLEMENTING THE GOOGLE ANALYTICS TRACKING CODE
7.1
CROSS-DOMAIN TRACKING AND SUBDOMAIN TRACKING
7.2
EVENT TRACKING FOR USER INTERACTIONS
7.3
E-COMMERCE TRACKING SETUP AND INTEGRATION
Module 08
4
8.0
OVERVIEW OF GOOGLE ANALYTICS REPORTING INTERFACE
8.1
STANDARD REPORTS: AUDIENCE, ACQUISITION, BEHAVIOR, AND CONVERSIONS
8.2
CUSTOMIZING REPORTS AND APPLYING FILTERS
8.3
DATA SEGMENTATION AND COMPARISON
Module 09
4
9.0
CUSTOM DIMENSIONS AND METRICS
9.1
ENHANCED E-COMMERCE TRACKING AND FUNNEL VISUALIZATION
9.2
MULTI-CHANNEL FUNNEL REPORTS AND ATTRIBUTION MODELING
9.3
USER ID TRACKING FOR CROSS-DEVICE ANALYSIS
Module 10
4
10.0
DEFINING WEBSITE GOALS AND OBJECTIVES
10.1
SETTING UP GOAL TRACKING IN GOOGLE ANALYTICS
10.2
TRACKING CONVERSIONS AND MONITORING CONVERSION PATHS
10.3
ANALYZING GOAL PERFORMANCE AND CONVERSION FUNNELS
Module 11
4
11.0
CREATING AND APPLYING CUSTOM SEGMENTS
11.1
ANALYZING USER BEHAVIOR BASED ON SEGMENTS
11.2
COHORT ANALYSIS FOR USER RETENTION AND ENGAGEMENT
11.3
REMARKETING AND AUDIENCE TARGETING STRATEGIES
Module 12
4
12.0
CREATING CUSTOM REPORTS AND DATA VISUALIZATIONS
12.1
DASHBOARD CREATION FOR MONITORING KEY METRICS
12.2
AUTOMATED REPORTING AND SCHEDULED EMAIL DELIVERY
12.3
SHARING REPORTS AND COLLABORATING WITH TEAM MEMBERS
Module 13
4
13.0
UTM PARAMETERS AND CAMPAIGN TAGGING
13.1
TRACKING MARKETING CAMPAIGNS AND TRAFFIC SOURCES
13.2
ANALYZING CAMPAIGN PERFORMANCE AND ROI
13.3
LINKING GOOGLE ANALYTICS WITH GOOGLE ADS AND OTHER PLATFORMS
ASSESSMENT
3
14.0
Hands-On Exercise
14.1
Case Studies
14.2
Quiz
15 Minutes
30 Questions
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